AWAY ‘The Coordinate Collection’
Art Direction + Style Frame Design
Lightweight. Unbreakable. Abstract.
I decided to tap into the imagination of the journey your luggage takes after being sent down the conveyer belt. The story follows as the AWAY Luggage gets transported into this maze-like system. The conveyor belt ends suddenly and sends the luggage down this endless hole full of abstract bubbles.
Throughout the journey, the luggage will be floating and bumping into other objects to demonstrate its features. At the end, the luggage will land on another conveyor belt to mark its success on reaching the final destination, coming full circle.